GooeyBytes WP Framework

Project Goals

The GooeyBytes WordPress Framework is a versatile internal platform that streamlines custom site builds and utilizes the WordPress block editor along with ACF Pro. The plugin functions as a standalone tool that takes full control of any active theme, or can be paired with the included theme framework for further customization. 

The framework was developed to replace existing page builders (such as Divi and Elementor) after growing frustration with their limited customization options, performance issues, and complicated customization process. 

Project Results

The goal of the build was to create a framework that made the custom development process more efficient and allowed our internal team to seamlessly integrating complex client customizations, produce a smaller code footprint, ease the initial setup process, and a offer a more functional native page builder. This tool also allows the team to enable premium features hidden inside of the plugin based on a client’s needs and budget.